02:08 PM EDT, 05/30/2024 (MT Newswires) -- Klaviyo ( KVYO ) said Thursday it has launched an integration with TikTok, allowing businesses to sync their Klaviyo ( KVYO ) lists and segments with TikTok Audiences.

Financial details weren't disclosed.

With TikTok's over 1 billion user base, Klaviyo's ( KVYO ) new feature enables brands to optimize return on ad spend, personalize ads, and build audiences similar to their existing customers to attract new buyers, the company said.

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