Shares of GameStop Corp ( GME ) are climbing marginally higher Monday afternoon, lifted potentially by a powerful rally in the cryptocurrency market that saw Bitcoin (CRYPTO: BTC) soar to a new all-time high of over $123,000.

As a holder of Bitcoin in its corporate treasury, the video game retailer appears to be benefitting from the broad enthusiasm for digital assets.

What To Know: The stock's gain Monday afternoon follows a week of unusual news for the company, which is currently auctioning off an infamous stapler responsible for damaging a Nintendo Switch 2 screen.

CEO Ryan Cohen has added a personal touch to the charity event, promising to include his own underwear and personally deliver the items if bidding exceeds $1 million. The auction, benefiting the Children's Miracle Network Hospitals, had already attracted bids over $218,000 by last Friday.

This recent positive sentiment contrasts with investor reaction last month when GME shares fell sharply after the company announced plans to issue $1.75 billion in convertible notes.

The move was widely seen as a tactic to fund further Bitcoin acquisitions, drawing criticism from analysts who argue the company is using financial engineering to distract from its struggling retail operations. For now, the crypto market’s bullish momentum is likely providing a tailwind for the stock.

Benzinga Edge Rankings: Based on its Benzinga Edge rankings, GameStop ( GME ) presents a mixed financial profile. The company scores exceptionally high for Growth with a rating of 99.35, indicating it possesses very strong characteristics in this area.

In stark contrast, its Momentum score is low at 19.21, suggesting weak recent price performance compared to the market. The stock is considered to have a neutral valuation, with a Value score of 49.04, implying it is neither significantly cheap nor expensive.

Price Action: According to data from Benzinga Pro, GME shares are trading higher by 1.2% to $23.61 Monday afternoon. The stock has a 52-week high of $35.81 and a 52-week low of $18.73.

Read Also: Fork Over $1 Million For Nintendo Switch 2 Console-Killing Stapler, Score Lunch With GameStop’s Meme King

How To Buy GME Stock

By now you're likely curious about how to participate in the market for GameStop ( GME ) – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of GameStop ( GME ), which is trading at $23.56 as of publishing time, $100 would buy you 4.24 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

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