09:44 AM EDT, 10/15/2024 (MT Newswires) -- Alphabet's (GOOG, GOOGL) Google ( GOOG ) said Tuesday that it is introducing its redesigned shopping site in the US.

Google ( GOOG ) said in a blog post that its new shopping home page has a personalized feed showing products and videos based on users' preferences.

The revamped page uses artificial intelligence to show the most relevant products, Google ( GOOG ) said.

The tech giant said the new Google Shopping also includes deal-finding tools like price comparison, insights and tracking, as well as a new personalized deals page where users can browse deals.

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