LAS VEGAS (Reuters) - Amazon ( AMZN ) announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

The new offerings pit it against rivals like Adobe and Meta which are racing to serve customers who want to automate more of their services.

Amazon's ( AMZN ) CEO Andy Jassy announced the new "Nova" models on Tuesday. Developers, he said, had a list of desires, prompting the new services. "They want better latency. They want lower cost. They want the ability to do fine tuning."