10:23 AM EDT, 09/23/2025 (MT Newswires) -- American Rebel Holdings ( AREB ) shares fell more than 14% in recent Tuesday trading after the company said it will implement a 1-for-20 reverse stock split, effective Oct. 3.

The split-adjusted trading is set to begin on Nasdaq that same day under the existing ticker "AREB," the company said.

The company has not received a Nasdaq deficiency notice but is pursuing the reverse split to raise its share price and to enhance marketability, it added.

Price: 0.67, Change: -0.11, Percent Change: -14.48