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BofA consumer investments surpass $500 billion as it eyes $1 trillion
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BofA consumer investments surpass $500 billion as it eyes $1 trillion
Jan 10, 2025 5:21 AM

NEW YORK, Jan 10 (Reuters) - Investments from Bank of

America's ( BAC ) retail consumers have swelled to more than

$500 billion in assets this year, and the company aspires to

cross $1 trillion in five years.

"If you look at our results, we have doubled every five

years, so I'd like to think that we could do that again and

achieve this within a five-year time period," Aron Levine,

BofA's president of preferred banking, told Reuters.

The second largest U.S. lender launched its consumer

investment business in 2010. It allows so-called mass affluent

clients to choose their own investments while offering online

tools and in-person guidance from financial advisors.

While most consumers invest heavily in technology stocks

and equities, others are also using mutual funds and

exchange-traded funds to diversify their portfolios.

Levine echoed recent comments from other U.S. bank

executives who expressed optimism about consumers' financial

health and spending.

"Consumer savings have come down, but are still trending

above the pre-pandemic levels, while debt has stabilized," he

said. "Employment rates have been strong and there has been

continued spending through the holidays."

The lender plans to open 165 U.S. branches by the end of

2026, which is also expected to boost investment assets.

Nearly 33% of BofA's consumer investment accounts are held

by Gen Z and millennial clients, who have become more active in

investing, followed by boomers and Gen X.

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