Jan 14 (Reuters) - Brown-Forman ( BF/A ) said on Tuesday
it will lay off about 12% of its global workforce of 5,400
employees, as the Jack Daniel's maker looks to reduce costs amid
weak alcohol demand.
The company has struggled with high input costs, including
of raw materials such as agave and wood barrels, and raised
prices for its whiskey brands to shield margins.
Consumers have also traded down to cheaper brands as they
deal with higher costs of living. Brown-Forman's ( BF/A ) peer
Constellation Brands ( STZ ) cut its annual forecast last week
and flagged uncertainty around consumer spending on its beers
and spirits.
Brown-Forman ( BF/A ) said it will close its Louisville-based
barrel-making facility by April 25, which will impact about 210
employees and is part of the overall global workforce reduction.
The company said it will source barrels from an unnamed external
supplier in the future.
The announcement comes just days after the U.S. Surgeon
General said alcoholic drinks should carry a warning about
cancer risks on their labels and called for guidelines on
alcohol consumption limits to be reassessed.
Brown-Forman's ( BF/A ) restructuring plan is expected to generate
about $70 million to $80 million in annualized cost savings. The
company is expected to incur about $60 million to $70 million in
severance and other charges related to the layoffs.
The company also said it will restructure its executive
leadership, including appointing a new chief marketing officer
and a chief strategy officer.