Overview

* Cricut Q2 2025 revenue rises 2% yr/yr, beating analyst expectations

* Net income for Q2 2025 grows 24% yr/yr, reflecting strong cash position

* Co paid $181 mln in dividends and repurchased 917,000 shares

Outlook

* Cricut ( CRCT ) to accelerate investments in product development and marketing

* Company remains debt-free with $377 mln in cash

* Cricut ( CRCT ) continues to navigate uncertainty from tariffs

* Company to evaluate capital allocation regularly

Result Drivers

* SUBSCRIBER GROWTH - Paid subscribers increased by 7% to over 3 million, contributing to revenue growth

* INTERNATIONAL EXPANSION - International revenue grew by 8% and now accounts for 21% of total revenue

* INVESTMENTS - Cricut ( CRCT ) is accelerating investments in hardware product development, materials, engagement, and marketing to drive future growth

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 Beat $172.11 $159.70

Revenue mln mln (3

Analysts

)

Q2 EPS $0.11

Q2 Net $24.49

Income mln

Q2 Basic $0.12

EPS

Q2 Gross $101.54

Profit mln

Q2 $30.10

Income mln

From

Operatio

ns

Q2 $33.84

Pretax mln

Profit

Analyst Coverage

* The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", 1 "hold" and 3 "sell" or "strong sell"

* The average consensus recommendation for the integrated hardware & software peer group is "buy."

* Wall Street's median 12-month price target for Cricut Inc ( CRCT ) is $4.02, about 17.6% below its August 4 closing price of $4.72

* The stock recently traded at 20 times the next 12-month earnings vs. a P/E of 22 three months ago

Press Release:

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)