10:55 AM EST, 11/17/2025 (MT Newswires) -- Ibotta ( IBTA ) said Monday it partnered with advertising analytics firm ABCS Insights to offer its consumer-packaged brand partners a new option for measuring the impact of Ibotta's ( IBTA ) promotional campaigns on revenue growth.

Under the partnership, clients can access ABCS Sales Effect studies for their Ibotta ( IBTA ) digital campaigns, the company said.

Shares of Ibotta ( IBTA ) fell 7.5% in recent trading.

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