By Shivansh Tiwary
May 4 (Reuters) - Shares of Frontier Airlines
and JetBlue Airways ( JBLU ) rose in premarket trading on
Monday, after rival Spirit Airlines shut shop, fueling hopes the
carriers can capture market share, control prices, and absorb
displaced passengers.
JetBlue ( JBLU ) shares were up about 5%, while Frontier gained 4%.
The bankrupt carrier Spirit ceased operations on Saturday,
becoming the industry's first casualty tied to the Iran war,
after failing to win creditor backing for a U.S. government
bailout plan.
Spirit canceled all flights and began a structured
wind-down, ending a 34-year run built on a no-frills model that
lost appeal after the pandemic as more travelers opted for
comfort.
Its exit could give rivals room to gain market share while
easing the fare wars that have squeezed margins across the U.S.
airline industry, particularly in leisure-heavy markets such as
Florida.
Spirit had 4,119 domestic flights scheduled between May 1
and May 15, offering 809,638 seats, according to data from
aviation analytics firm Cirium.
Both Frontier and JetBlue ( JBLU ) once pursued Spirit, with Frontier
moving first in early 2022 through a cash-and-stock merger deal.
JetBlue ( JBLU ) later outbid Frontier in a bidding war that ended in
a $3.8 billion agreement, but the tie-up was blocked by a
federal judge on antitrust grounds in January 2024.
FRONTIER, JETBLUE MOVE TO BENEFIT
Frontier, Spirit's closest rival in the ultra-low-cost
segment, had already been making gains in the Florida-based
airline's stronghold markets as Spirit cut capacity during its
bankruptcy proceedings, picking up price-sensitive passengers.
JetBlue ( JBLU ) has also been gaining ground on overlapping routes
and among travelers trading up from bare-bones flying, as it
seeks to build Fort Lauderdale into its third major hub after
New York's John F. Kennedy Airport and Boston Logan Airport.
"We would view the Blue Sky partnership between United and
JetBlue ( JBLU ) as best positioned to capture the (Spirit's) revenue
over time," TD Cowen analyst Tom Fitzgerald wrote in a note.
While Frontier Airlines has the most direct overlap with
Spirit and the most similar business model, we believe the Blue
Sky loyalty utility is likely to have the more appealing value
prop in markets like Fort Lauderdale, Orlando and Newark among
others, Fitzgerald added.
JetBlue ( JBLU ) moved quickly, offering $99 rescue fares for
stranded Spirit passengers and unveiling plans to sharply expand
at Spirit's largest hub, Fort Lauderdale-Hollywood International
Airport in Florida, with service to 11 new cities.
It expects to operate nearly 130 daily departures from Fort
Lauderdale this summer, marking the largest operation in the
airline's history from the airport - over 75% more daily flights
than in 2025.