April 4 (Reuters) - Meta Platforms ( META ) is planning

on spending nearly $1 billion on setting up a data center

project in central Wisconsin as part of its investment in

artificial intelligence technology, Bloomberg News reported on

Friday.

Wisconsin in February reached an agreement with an unnamed

company using an alias to develop a data center in the state

with an expected multiyear investment of $837 million, according

to documents seen by Bloomberg.

The company behind the project is Meta, the report said.

Both Meta and the Wisconsin Economic Development Corp

declined to comment on the report when contacted by Reuters.

Investment in data centers has seen an uptick as technology

giants have ramped up capex to meet the computing power needed

to run generative AI applications such as OpenAI's ChatGPT and

Google Gemini.

Meta has earmarked as much as $65 billion this year to

expand its AI infrastructure amid investor pressure on big tech

firms to show returns on their investments.

U.S. President Donald Trump's sweeping reciprocal tariffs

could hamstring Big Tech's billion-dollar efforts to build AI

infrastructure in the country, likely undermining a key goal of

the administration, analysts said on Thursday.