HONG KONG, April 10 (Reuters) - Chinese video games
giant NetEase ( NTES ) said it is working with Microsoft ( MSFT )
to bring popular games including "World of Warcraft"
back to the country after a public fallout that ended a
decade-long partnership in 2023.
The two companies said in press release on Wednesday that
they are working to bring games developed by Blizzard
Entertainment, a subsidiary of U.S. gaming giant Activision
Blizzard which Microsoft ( MSFT ) acquired last year, back to the world's
second-largest economy, starting this summer. NetEase ( NTES ) was the
publisher of Blizzard's games in China from 2008 to 2023.
"We at Blizzard are thrilled to reestablish our partnership
with NetEase ( NTES ) and to work together, with deep appreciation for
the collaboration between our teams, to deliver legendary gaming
experiences to players in China," said Johanna Faries, president
of Blizzard Entertainment.
Additionally, Microsoft ( MSFT ) and NetEase ( NTES ) said they have also
entered into an agreement to explore bringing new NetEase ( NTES ) titles
to Microsoft's ( MSFT ) Xbox gaming consoles and its other gaming
platforms.
A number of popular online games developed by Blizzard were
taken offline in China last year after the company terminated
its lucrative, 14-year-long partnership with NetEase ( NTES ), citing
disagreement over intellectual property control.
The incident escalated into an open feud that saw the two
companies sue each other. Tension eased after Microsoft ( MSFT ) acquired
Activision Blizzard in October, which was followed by changes to
the latter's management.
Local Chinese media reported late last year that NetEase ( NTES ) and
Microsoft ( MSFT ) were seeking ways to bury the hatchet and re-launch
the games in China.
The exit of Blizzard games was closely watched because
Blizzard's games were highly popular in China. Chinese media
said "World of Warcraft" alone had five million Chinese gamers
in 2009 after NetEase ( NTES ) became the publisher.
The press release on Wednesday showed the renewed publishing
agreement covers Blizzard's flagship games "World of Warcraft"
and "Hearthstone" as well as other titles in the "Warcraft",
"Overwatch", "Diablo" and "StarCraft" franchises.
The earlier breakup sparked outcry with millions of Chinese
netizens complaining online that they would lose access to their
favourite games.
In February 2023, before the games were taken offline, over
a million of Chinese gamers requested refunds for unspent
services in Blizzard's games, NetEase ( NTES ) customer service said at
the time.
Netease ( NTES ) is China's second-largest video games company by
revenue after Tencent ( TCTZF ).