May 6 (Reuters) - Snap said on Wednesday its
first-quarter revenue rose 12% on the back of resilient
advertising spending and that its number of daily active users
returned to growth, driven by markets outside of North America
and Europe.
The Snapchat parent, squeezed between dominant platforms
such as TikTok and Meta's Instagram in a crowded social
media market, has been turning to subscriptions to boost its
revenue, which comes predominantly from advertising sales.
Snap and artificial intelligence start-up Perplexity
"amicably" ended their $400 million deal in the first quarter,
it said on Wednesday, around six months after announcing it.
The Perplexity integration was aimed to offer verifiable
answers to users' questions within the Snapchat app.
Snap's first-quarter revenue of $1.53 billion came in line
with LSEG-compiled analysts' average estimate.
The company expects second-quarter revenue of $1.52 billion
to $1.55 billion, the mid-point of which is largely in line with
estimates of $1.54 billion.
Snap reported 483 million daily active users in the first
quarter, adding 9 million from the prior quarter. However, daily
active users in major market North America declined, while
revenue growth in the region slowed to 2% in the first quarter.
Adjusted earnings before interest, taxes, depreciation, and
amortization came in at $233.3 million, beating estimates of
$205.9 million, helped by improved operational efficiencies.
The results come a month after Snap said it would lay off
about 1,000 employees, including 16% of full-time staff. The
move, which also included the closure of more than 300 open
roles, came after Irenic Capital Management pushed the company
to optimize its portfolio and improve performance.
The company said in February that its Snapchat+ subscribers
have surpassed 25 million.