US search giant Google's payments app Google Pay has started offering 'digital gold' in India from Wednesday, reported LiveMint, citing people familiar with the matter, adding that the new feature is part of a strategy to add new services to attract more customers.

Further, the close sources said that the firm will soon offer other wealth management features including mutual funds.

“Google’s biggest focus this year is to further establish its payments platform Google Pay … the company is adding more use cases to the platform and is tinkering with the idea of adding mutual funds, insurance, etc," one of the sources was quoted as saying in the report.

However, when contacted by the paper, the company declined to comment.

According to the report, Google Pay has also partnered with point-of-sale companies Pine Labs and Innoviti Payment Solutions Pvt. Ltd to strengthen its offline presence.

Through this, the report said, it aims to establish a network of 2,00,000 stores across 3,500 towns and cities in India over the next few months, beginning with grocery chains Reliance Fresh and Vishal Mega Mart.

First Published:Mar 28, 2019 10:58 AM IST