Before the UPA government in 2011 selected Dassault Aviation to supply Rafale jets, the French firm had appointed Suhel Seth as part of its brand-building exercise in India for four years and paid a monthly fee of Rs 12 lakh, The Indian Express reported.

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Brand consultant Seth confirmed his association with Dassault and said it was between 2011 and 2015.

Seth told the newspaper that his assignment with Dassault Aviation was for “brand building of the mother brand”. He said he was mandated to “work towards the CSR effort as also monitor the advertising and branding for the mother brand.”

Earlier this week, Tata Group terminated a long-running contract with Seth prematurely after seven women accused him of sexual harassment.

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