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Unilever CMO Keith Weed to retire
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Unilever CMO Keith Weed to retire
Dec 7, 2018 12:08 AM

The chief marketing officer of Unilever has decided to retire next year, handing incoming CEO Alan Jope his first big hiring decision.

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CMO Keith Weed, who oversees the marketing strategy of the world’s second-biggest advertiser, announced his retirement on Thursday in a series of posts on Twitter.

“It’s with a happy and heavy heart that I’ve decided to retire from Unilever in April,” Weed said on Twitter. “It’s been over a year in planning with exciting challenges to follow.”

Choosing a successor will be a decision for the new chief executive, Alan Jope, who will take over at the start of 2019, a spokeswoman said.

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