For all the fashion lovers, it's time to rejoice as Swedish fashion brand H&M has been launched on the Indian e-tailer Myntra. H&M's online store on Myntra will offer over 15,000 styles of fashion items. Special fashion collections will be part of the product assortment available to customers on Myntra.

Janne Einola, Country Manager, H&M India, said the first year of their online market was very successful and now they are looking forward to their association with Myntra. “We are very happy to launch together with Myntra, our web page in their portal.”

“Myntra is a leading fashion portal in India, where we are reaching 98 percent of pin codes and this way we can reach more customers that want to buy our clothes with good price, quality, which are done in sustainable way,” said Einola.

“We know that Myntra has a lot of active users and as a leading fashion market place in the country, it is something where we want to be. We want to make it convenient for our customers to buy from where they are feeling they want to do the choices,” he added.

Talking about how H&M being on their portal would help, Amar Nagaram, Head, Myntra Jabong said, "One of the main inputs that we look at in Myntra is search queries and till date, we have had 25 million H&M search queries on our platform, even before H&M came online."

“This has been a big indicator for us that our consumers want H&M on Myntra,” Nagaram added.