New Black and White Variety and an Updated Waterproof Camera Introduced

VALHALLA, N.Y.--(BUSINESS WIRE)--

FUJIFILM North America Corporation, Imaging Division, is celebrating the 40th anniversary of the introduction of its QuickSnap™ one-time use camera line with the introduction of two new varieties of its popular portable camera lineup – QuickSnap Black and White™, and QuickSnap Active™, which replaces the current waterproof QuickSnap™ camera.

“For 40 years, FUJIFILM QuickSnap™ cameras have been trusted companions for people making images on the go,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “In the age of endless smartphone imagery, one-time use cameras have always offered something unique – intentionality. A dedicated device in your hand solely used for image-making – a departure from the constant beeping, buzzing, or alerts from our electronic devices. QuickSnap™ reminds us to take a breath, be authentic, and capture a raw moment, filter-free. These latest new varieties take that intentionality a step further, bringing users the artistic flair of black and white photography, or the go-anywhere capability of a durable all weather camera.”

Key features of QuickSnap Black and White™:

- Designed to capture rich contrasts, tones, and textured grains with its integrated ISO 400 135 Black and White negative film

- Built-in flash with a range of approximately 10 feet

- Switch for flash

- 27 exposures

- 35mm film (film processing not included)

- Developed with C-41 chemistry for easy developing

Key features of QuickSnap Active™:

- Designed for unpredictable, all-weather, all-terrain adventures with a protective housing and wrist strap

- ISO 800 135 Color negative film

- No flash

- 27 exposures

- 35mm film (film processing not included)

- Developed with C-41 chemistry for easy developing

- Waterproof up to 35 feet

Pricing and Availability

FUJIFILM QuickSnap Black and White™ is expected to be available Fall 2026 at a Manufacturer’s Suggested Retail Price of $22.90 USD and $34.99 CAD. FUJIFILM QuickSnap Active™ is expected to be available Fall 2026 at a Manufacturer’s Suggested Retail Price of $24.75 USD and $36.99 CAD.

For more information on FUJIFILM QuickSnap Black and White™, please visit https://quicksnap.fujifilm.com/en/lineup/black-white/.

For more information on FUJIFILM QuickSnap Active™, please visit https://quicksnap.fujifilm.com/en/lineup/active/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

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FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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Source: FUJIFILM North America Corporation