Google, in a blog post on Wednesday, said that it will be a part of the upcoming Global Partnership on Artificial Intelligence (GPAI) Summit in Delhi as a part of its commitment to make machine learning and artificial intelligence (AI) more helpful for its users.

Over two decades, Google said that it has employed machine learning and AI to enhance products, focusing on language translations, flood forecasts, and agricultural productivity in India.

The company added that it is actively engaged in initiatives to bridge linguistic gaps, transform agriculture, improve citizen and health services, and empower individuals through skill development.

Google highlighted the need for responsible AI development to address challenges and risks, especially concerning synthetic media or "deep fakes”.

“While this technology has useful applications — for instance, by opening new possibilities to those affected by speech or reading impairments, or new creative grounds for artists and movie studios around the world — it raises concerns when used in disinformation campaigns and for other malicious purposes, through deep fakes,” the post said.

To address concerns related to synthetic media, Google is implementing various measures. In Google Search, users can now access information about generative AI results through the "About this result" feature. Additionally, YouTube will require creators to disclose altered or synthetic content, including that created using AI tools. The platform will label such content in the description panel and video player to inform viewers.

Google also claims that it is actively working on tools to detect synthetic audio, with progress already made in training a classifier that can detect synthetic audio with nearly 99% accuracy in its AudioLM model.

Addressing the misuse of AI, Google has established guardrails and safeguards, including policies for new AI releases that prohibit harmful, inappropriate, misleading, or illegal content. These policies extend to content created by generative AI across various Google products and services.

The company has also collaborated with policymakers and invested in research. “We have invested $1 million in grants to the Indian Institute of Technology, Madras, to establish the first of its kind multidisciplinary centre for Responsible AI. This centre will foster collective effort — involving not just researchers, but domain experts, developers, community members, policymakers and more — in getting AI right, and localising it to the Indian context,” it added.

Embracing a multistakeholder approach, Google aims to ensure AI's transformative potential benefits society while mitigating risks. The company's commitment aligns with industry efforts to balance uncertainties and unlock the benefits of AI innovation responsibly.

Also Read: Deepfake landscape: Experts discuss emerging threats and need for regulations

First Published:Nov 29, 2023 4:37 PM IST