As the festive season sale is set to kick-start this week, one in every two Indian consumers intends to increase online spending, compared to the last period, a study conducted by Nielsen Media India, on behalf of Amazon India showed.

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Electronic items top the shopping cart of consumers during festive season. The study showed that over 70 percent of consumers wait for festive sales to buy electronic products with 76 percent of them waiting to purchase smartphones. Meanwhile, three in four consumers wait for online festive shopping events to purchase large appliances such as refrigerators, washing machines, geysers, and air conditioners.

The next big category is apparel, footwear and accessories, with Gen-Z taking the lead (69 percent). 80 percent of consumers surveyed in the report said the festive sale season provides them access to trendy brands for apparel, footwear, and various fashion accessories with nearly 64 percent sharing their intent to purchase across these categories this festive season.

The report highlighted that an impressive 75 percent of consumers believe in the convenience of online shopping events that offer the finest quality grocery and everyday essential products.

Now what’s driving the core online shopping experience this season is — a wide selection of products, value with competitive pricing and convenience of easy returns and exchange. Over 77 percent of consumers affirmed that online festive shopping events enhance the convenience of their online shopping experience with options like faster delivery. Meanwhile, over 75 percent of consumers are excited with attractive bank offers and No-Cost equated monthly instalments (EMIs) for making their purchases more convenient and rewarding.

Amazon has announced that the 'Amazon Great Indian Festival’ (GIF) will start from October 8, with 24 hours of early access for Prime members. Customers will also get early access to more than 25,000 products till October 6 through Kick Starter Deals. Customers will be provided with 5,000+ new launches and will be able to access Amazon Home Services across 19,000 pin codes. More than 12 lakh sellers will be offering products from Indian small and midsize business (SMBs) and local stores.

“As a marketplace, we are excited for our sellers and customers, and confident that the ‘Amazon Great India Festival 2023’ will offer a seamless shopping experience, incredible value, the widest selection of domestic & international brands and products, and unmatched convenience for consumers across India,” said Manish Tiwary, Country Manager India Consumer Business, Amazon India.

E-commerce platform focused on Bharat market, Snapdeal will launch the first sale of the festive season, “Toofani Sale - Festive Dhamaka”, starting from October 8 to 15. During the sale period, shoppers can expect to enjoy remarkable discounts ranging up to a whopping 90 percent, including 50 percent to 90 percent Off on new deals on an extensive range of products across categories. This festive season, fashion and beauty will take centre stage with 50000+ styles and top brands, the firm said.

Another e-commerce unicorn Meesho has announced its festive ‘Meesho Mega Blockbuster Sale’ beginning from October 6. The company said it will continue to boost accessibility, affordability, selection, and experience for its valued customers. With over 14 lakh sellers and 12 crore product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.

E-tailing in India is expected to grow 5x — from $59 billion in 2022 to $300 billion by 2030, with over 45 percent of gross merchandise value (GMV) driven by ‘mass’ consumers who look for value at affordable prices, according to a report by Redseer. The report estimates a 6-8x growth in third-party logistics (3PL) shipments between 2022 and 2030—from 2 billion to 13 billion-17 billion.

On the basis of average share of ecommerce 3PL shipments during January-August this year, Meesho has emerged as the largest ecommerce 3PL shipment contributor in India. Flipkart, Ajio, and Amazon are the other top players. The rest of the shipments are driven by vertical e-commerce platforms, D2C brands, and smaller e-tailers.

(Edited by : Keshav Singh Chundawat)