Metaverse, which technically means ‘beyond universe’ or ‘parallel universe’ is an immersive virtual world where you can socialize, shop or even attend events through your virtual avatar.

It is fast becoming a bandwagon for brands to jump on and become the first mover. With the likes of H&M and Samsung opening up virtual stores in the Metaverse recently, the meaning of marketing will be redefined, if not, already.

(Edited by : Pradeep Suresh V)

First Published:Jan 20, 2022 7:16 PM IST