11:14 AM EDT, 04/10/2024 (MT Newswires) -- Accenture ( ACN ) said Wednesday it has acquired customer engagement agency Unlimited, which it said has become part of the tech-powered creative group Accenture Song.

The transaction provides Accenture Song with enhanced "ability to scale its offerings and unlock greater value" from generative artificial intelligence, Accenture ( ACN ) said.

Terms of the deal were not disclosed.

Accenture ( ACN ) shares were down 2.2% in recent trading.

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