09:51 AM EST, 03/04/2025 (MT Newswires) -- Accenture ( ACN ) said Tuesday it invested in Aaru, a company that develops artificial intelligence-based prediction technology to simulate consumer behavior.

Accenture Ventures invested as part of a collaboration that will integrate Aaru's AI model into Accenture Song's products and services, the company said.

Financial details of the investment weren't provided.

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