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Aderant Acquires Virtual Pricing Director, Setting a New Standard for AI-Driven Legal Pricing and Profitability Management
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Aderant Acquires Virtual Pricing Director, Setting a New Standard for AI-Driven Legal Pricing and Profitability Management
Oct 28, 2025 6:26 AM

Integration of Virtual Pricing Director’s AI-powered pricing tools and foremost authority on legal pricing strengthens Aderant’s leadership in helping law firms’ price smarter and improve profitability.

ATLANTA--(BUSINESS WIRE)--

Aderant, a global leader in legal business management solutions, today announced the acquisition of Virtual Pricing Director, the London-based pioneer behind the legal industry’s first intelligent, practice management-agnostic pricing platform. Founded in 2017 by Richard Burcher, widely recognized as the world’s leading authority on law firm pricing, Virtual Pricing Director leverages AI, data, and adaptive workflows to help law firms shape global best practices in legal pricing strategy and technology.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251027517121/en/

Virtual Pricing Director transforms how firms’ scope, model and manage pricing by leveraging AI to marry firm data with proven pricing principles developed through Burcher’s extensive work with the world’s leading law firms. The platform’s intelligent, lawyer-friendly design helps firms achieve greater consistency, profitability, and client alignment across every engagement—regardless of their practice management system.

“This acquisition represents the next evolution in how law firms manage the business of law,” said Chris Cartrett, President & CEO of Aderant. “Virtual Pricing Director and Richard Burcher have defined what best-in-class pricing looks like for the world’s top firms. By bringing this thought leadership and innovation into Aderant, we’re giving firms everywhere the ability to make smarter, faster, and more transparent pricing decisions that directly drive profitability.”

Through his work with Validatum and the creation of Virtual Pricing Director, Richard Burcher has become the global benchmark for law firm pricing excellence—trusted by firms around the world to help them design client-focused, value-driven pricing models. As a former managing partner, his methodologies have set the standard for commercial discipline, pricing transparency, and profitability strategy in modern legal practice.

“Joining Aderant allows us to take our mission global,” said Richard Burcher, Founder and CEO of Virtual Pricing Director. “For years, our focus has been helping firms approach pricing as both a science and a client experience—balancing commercial intelligence with trust and transparency. With Aderant’s scale and vision, we can now embed those best practices, powered by AI, into the everyday operations of law firms around the world.”

Law firms today face unprecedented pressure to deliver fee transparency, alternative fee arrangements (AFAs), and predictable value. With VPD now part of the Aderant portfolio, firms gain access to the industry’s most advanced pricing intelligence platform, built on decades of pricing expertise and adaptable across all major practice management systems. Virtual Pricing Director’s AI-driven modeling and predictive profitability forecasting enable firms to scope engagements quickly, model multiple pricing scenarios, and communicate value to clients with confidence—all while aligning pricing strategy to firm performance goals.

By integrating Virtual Pricing Director’s intelligent pricing tools with Aderant’s market-leading financial and matter management solutions, firms gain a unified platform that connects pricing, performance, and profitability like never before—bridging the gap between how work is priced, delivered, and measured.

The addition of Virtual Pricing Director® underscores Aderant’s commitment to helping firms run smarter and perform better by connecting every aspect of financial performance—from time and billing to pricing and profitability—within one integrated ecosystem.

“Our clients are transforming how they operate—moving from reactive financial management to proactive, data-driven profitability,” added Cartrett. “This acquisition accelerates that transformation, giving firms the intelligence and integration they need to thrive in a competitive, client-driven market.”

While Virtual Pricing Director will be immediately available to clients, Aderant plans to deepen integration over the next year, enabling firms to unlock new levels of insight, efficiency, and growth. As Aderant continues to expand through strategic innovation and acquisition, the company remains focused on a single goal: empowering law firms to price smarter, perform better, and grow stronger—today and into the future.

The acquisition of Virtual Pricing Director® underscores Aderant’s commitment to helping firms connect every facet of the business of law—from time entry to pricing, billing, and analytics—within one intelligent, globally accessible ecosystem.

While Virtual Pricing Director will remain available as a standalone, practice management–agnostic platform, Aderant will also integrate its capabilities across its solutions over the next year, delivering even greater insight and efficiency to firms of all sizes and regions.

“Our clients are evolving fast—moving from reactive financial management to proactive, data-driven profitability,” added Cartrett. “By combining Aderant’s technology leadership with Richard Burcher’s globally recognized expertise, we’re setting a new benchmark for how the legal industry approaches pricing and performance.”

As Aderant continues to grow through innovation and strategic acquisition, the company remains focused on a single vision: helping firms around the world price smarter, perform better, and grow stronger—today and into the future.

About Aderant®

Aderant is dedicated to helping law firms run a better business. As a leading global provider of business management and practice-of-law solutions, the world’s best firms rely on Aderant to keep their businesses moving forward and inspire innovation. At Aderant, the “A” is more than just a letter. It represents how we fulfill our foundational purpose, serving our clients. Aderant operates as a business unit of Roper Technologies ( ROP ) , a constituent of the S&P 500 and Fortune 1000. The company is headquartered in Atlanta, Georgia, and has several other offices across North America, Europe, and Asia-Pacific. For more information, visit Aderant.com, email [email protected], or follow the company on LinkedIn.

About Virtual Pricing Director®

Virtual Pricing Director® is the legal industry’s first intelligent pricing platform, built to support lawyers in their commercial relationships with clients. It transforms how firms' scope, model, and manage pricing by combining AI, data, and intelligent adaptive workflows powered by leading legal services pricing expertise. The result is faster, smarter, more consistent pricing decisions that drive profitability and client confidence. Trusted by leading firms worldwide, Virtual Pricing Director is redefining what it means to price with precision, transparency, and control.

Source: Aderant

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