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Adidas expects operating profit to rise to 2.3 billion euros in 2026
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Adidas expects operating profit to rise to 2.3 billion euros in 2026
Mar 11, 2026 6:24 AM

March 4(Reuters) - German sportswear maker Adidas

on Wednesday said it expected its operating profit to

increase to around 2.3 billion euros ($2.7 billion) this year,

despite around 400 million euros negative impact from U.S.

tariffs and unfavorable currency developments.

Currency-neutral revenues were expected to increase at

high-single-digit rate, adding another 2 billion euros in

revenue, it said in a statement.

In 2025, it reported sales of 24.8 billion euros and

operating profit of 2.06 billion.

($1 = 0.8625 euros)

(Reporting by Alexander Huebner, writing by Linda Pasquini in

Gdansk and by Helen Reid in London; Editing by)

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