FRANKFURT, Oct 21 (Reuters) - Germany's Adidas
on Tuesday raised its operating profit guidance for
the full year, saying it successfully mitigated part of the
extra costs caused by higher U.S. tariffs.
The sportswear brand predicted a 2025 operating profit of
about 2.0 billion euros ($2.3 billion), up from a range of 1.7
billion to 1.8 billion euros it had previously projected, thanks
to a better-than-expected business performance.
Adidas had previously said it may hike prices in the U.S. to
pass on some of the cost of tariffs imposed by President Donald
Trump's administration on imports, which it estimated would add
around 200 million euros ($233.24 million) to its costs in the
second half.
Adidas's top-selling Samba sneakers, previously priced at
$90 and up, now start at $100 on its U.S. site.
Adidas said third-quarter revenues increased by 12% in
currency-neutral terms, and its operating profit increased to
736 million euros from 598 million euros in the same period last
year.
Adidas is set to report full third-quarter results on
October 29.
($1 = 0.8575 euros)