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Adidas raises full-year profit outlook as it rides out Trump tariff impact
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Adidas raises full-year profit outlook as it rides out Trump tariff impact
Oct 21, 2025 10:05 AM

FRANKFURT, Oct 21 (Reuters) - Germany's Adidas

on Tuesday raised its operating profit guidance for

the full year, saying it successfully mitigated part of the

extra costs caused by higher U.S. tariffs.

The sportswear brand predicted a 2025 operating profit of

about 2.0 billion euros ($2.3 billion), up from a range of 1.7

billion to 1.8 billion euros it had previously projected, thanks

to a better-than-expected business performance.

Adidas had previously said it may hike prices in the U.S. to

pass on some of the cost of tariffs imposed by President Donald

Trump's administration on imports, which it estimated would add

around 200 million euros ($233.24 million) to its costs in the

second half.

Adidas's top-selling Samba sneakers, previously priced at

$90 and up, now start at $100 on its U.S. site.

Adidas said third-quarter revenues increased by 12% in

currency-neutral terms, and its operating profit increased to

736 million euros from 598 million euros in the same period last

year.

Adidas is set to report full third-quarter results on

October 29.

($1 = 0.8575 euros)

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