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Adidas raises full-year profitability outlook on brand momentum

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Adidas raises full-year profitability outlook on brand momentum

Oct 21, 2025 9:43 AM

FRANKFURT, Oct 21 (Reuters) - Germany's Adidas

on Tuesday raised its operating profit guidance for

the full year, citing "brand momentum" and efforts to mitigate

the additional costs from increased U.S. tariffs.

The maker of sports gear predicted a 2025 operating profit

of about 2.0 billion euros ($2.3 billion), up from a range of

1.7 billion to 1.8 billion euros it had previously projected.

($1 = 0.8575 euros)

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