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North America sales including Yeezy fall 8% in Q2
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Inventories shrink 18% year-on-year as of June 30
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Apparel sales boosted by international soccer tournaments
(Adds inventories in paragraphs 5-6, detail on sales in
paragraphs 7-9, outlook comment in paragraph 11)
By Linda Pasquini and Paolo Laudani
July 31 (Reuters) - Adidas said on Wednesday
its second-quarter revenues in North America, excluding sales of
the Yeezy line, rose from last year driven by growth in both
wholesale and its own retail.
Including Yeezy, the currency-neutral sales in North America
- Adidas' second-biggest market behind Europe - fell by 8% to
1.3 billion euros ($1.51 billion) in the April to June quarter.
"The decline was solely related to the significantly smaller
Yeezy business," the company said, without specifying how much
the sales increased excluding the product line.
In a turnaround led by CEO Bjorn Gulden, Adidas has sought
to clear the remaining Yeezy stock after a bruising break-up
with rapper Kanye West, who goes by Ye, while striving to boost
its brand through its popular retro styles.
In the first quarter of the year, its business in North
America had still been impacted by high inventory levels.
However, Adidas said its overall inventories shrunk 18% to
4.5 billion euros as of June 30, compared to a year earlier.
Quarterly apparel sales were up 6%, helped by strong
double-digit percentage growth in soccer as the company sold
jerseys related to the Euro Cup and Copa America tournaments, it
said.
In Europe, Adidas' currency-neutral sales rose 19% from a
year earlier to 1.9 billion euros in the second quarter.
"New in the quarter was to see a positive development also
for apparel," Gulden said in a statement.
Adidas had hiked its full-year guidance and reported
preliminary second-quarter results above expectations in
mid-July, helped by the popularity of its low-rise
multi-coloured Samba and Gazelle sneakers, and weaker sales at
rival Nike ( NKE ).
It still expects currency effects to weigh significantly on
its profitability this year, but said its mid-term target for a
10% operating profit margin was achievable nonetheless.
($1 = 0.9244 euros)