Nov 12 (Reuters) - Adobe on Tuesday added
software tools that let its customers use artificial
intelligence to create images based on its library of stock
images, while still paying the original creators of those
images.
Adobe, the company behind tools such as Photoshop that are
widely used in the content creation business, has been rushing
to add AI tools to its software as it faces image generation
technology from newer firms such as OpenAI. Adobe's strategy has
been to ensure that content it generates is legally safe to use
in commercial work and to compensate artists.
The tools released Tuesday let customers start with a stock
image from Adobe's collection then modify it with AI to meet
their needs. The creator of the original image is compensated
as if their unmodified original image was used.
Matthew Smith, vice president at Adobe for strategy, design
and emerging products, said that while some Adobe users like to
generate images from text prompts, many customers want
conventional stock imagery modified a bit for their specific
purpose.
"A majority of people still have a blank canvas problem,"
Smith told Reuters. "Generative AI is not replacing stock
(imagery). It's not replacing creatives or contributors. It's
enhancing and giving them more potential opportunity to increase
their earnings."