SAN FRANCISCO, June 17 (Reuters) - Adobe Inc. ( ADBE )

released its first dedicated artificial intelligence smartphone

app on Tuesday that includes AI models from the company and

partner firms, in a bid to tap into a growing trend of sharing

AI images and videos over social media.

The new app, called Firefly, packages Adobe's own AI model

together with models from new partner firms Ideogram, Luma AI,

Pika and Runway, and is available on iOS and Android phones.

Previously, the service was available only as a web version,

that used models from Alphabet's GOOGL.O> Google and OpenAI in

addition to Adobe's model.

Those models will also be available in the app, Adobe

said.

Generating images that can easily be shared on social

media has become a key driver of AI interest, with OpenAI's

Ghibli-style AI images

driving record traffic to the ChatGPT creator

.

Adobe's mobile service will offer subscribers unlimited

basic image generation from Adobe models, while it will charge

extra for access to the company's premium models and those from

its partners. The subscription cost will be the same as for the

web versions of Firefly, which start at $10 per month.

The San Jose, California-based company had earlier released

AI tools along with the mobile app version of its popular

image-editing program Photoshop.

Adobe has not disclosed how much it pays the partner models

on the Firefly app.

The company had promised users that its AI model is trained

only on material that it has a legal right to use, with Adobe

offering protection against copyright claims.

Ely Greenfield, Adobe's chief technology officer for digital

media, said Adobe's approach has also gained some resonance

among consumers.

"Even for many of our individual customers, that promise of

the commercial safety and the story about how Firefly is trained

continues to be a really important differentiator," Greenfield

said.