08:52 AM EDT, 10/06/2025 (MT Newswires) -- Adobe (ADBE) said Monday it expects US holiday season online sales to hit $253.4 billion, a 5.3% increase from last year.

The projection, for the period between Nov. 1 and Dec. 31, is based on an analysis of 1 trillion visits to US retail sites in 18 product categories, said the company.

The company also projected that consumers will spend $5 billion or more per day during a record 10 days, up from 7 days last year.

Cyber Monday will be the biggest online shopping day of the year at $14.2 billion, up 6.3% from last year, the company predicted.