SAN FRANCISCO, April 15 (Reuters) - Adobe on

Monday said it is in the early stages of allowing the use of

third-party generative artificial intelligence tools from OpenAI

and others inside of its widely used video editing software.

Adobe's Premiere Pro app is widely used in the television

and film industries. The San Jose, California company is

planning this year to add AI-based features to the software,

such as the ability to fill in parts of a scene with

AI-generated objects or remove distractions from a scene without

any tedious manual work from a video editor.

Both those features will rely on Firefly, an AI model that

Adobe has already deployed in its Photoshop software for editing

still images. Amid competition from OpenAI, Midjourney and other

startups, Adobe has sought to set itself apart by training its

Firefly system data it has full rights to and offering indemnity

to users against copyright claims.

But Adobe also said Monday that it is developing a way to

let its users tap third-party tools from OpenAI, as well as

startups Runway and Pika Labs, to generate and use video within

Premiere Pro. The move could help Adobe, whose shares have

fallen about 20% this year, address Wall Street's concerns that

AI tools for generating images and videos put its core

businesses at risk.

Deepa Subramaniam, Adobe's vice president of product

marketing for creative professional apps, said that Adobe has

not yet settled how revenue generated by third-party AI tools

used on its software platform will be split up between Adobe and

outside developers.

But Subramaniam said that Adobe users will be alerted when

they are not using Adobe's "commercially safe" AI models and

that all videos produced by Premiere Pro will indicate clearly

which AI technology was used to create them.

"Our industry-leading AI ethics approach and the human bias

work that we do, none of that's going away," Subramaniam told

Reuters. "We're really excited to do is explore a world where

you can have more choice beyond that through third-party

models."