10:00 AM EDT, 10/28/2025 (MT Newswires) -- Adobe (ADBE) said Tuesday it introduced a new artificial intelligence assistant in Adobe Express, allowing users to generate content by simply describing what they want.

The AI Assistant, which is in beta, also enables users to iterate on any aspect of their content with generative AI, making changes to individual elements and layers of a project, Adobe added.

The company said it also introduced the Dev model context protocol for Adobe Express Add-ons, allowing users to build new Adobe Express features and integrations with a conversational interface.

At launch, the AI Assistant beta is available on desktop to Adobe Express Premium customers, Adobe said. It will be available later on to all Express customers through the Firefly generative credit system, Adobe added.

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