Feb 12 (Reuters) - Adobe on Wednesday released the first

public version of an artificial intelligence tool that can

generate video clips and revealed how much it will charge, but

said it will not set pricing for major users such as studios

until later this year.

The Firefly Video Model, as Adobe is calling the service,

will compete against Sora, a model developed by ChatGPT creator

OpenAI, and startup Runway, both of which currently offer

video-generation services. Facebook owner Meta Platforms ( META ) has

also developed a video-generation AI model but has not given a

timeline for when it will be released.

Adobe's model differs from its rivals because it is geared

toward generating clips that will fit into how film and

television studios use Premiere Pro, its flagship video editing

software.

To that end, many of the features that Adobe is emphasizing

revolve around feeding existing shots into the video model and

asking it to generate clips that fix or expand on shots that

were taken on a real production set but that did not come out

quite right.

Adobe said the service will generate five-second clips at

1080p resolution. While that is shorter than the clips of up to

20 seconds generated by OpenAI's service, Adobe executives said

the majority of individual clips in most productions are only

three seconds.

Adobe said a user can generate 20 clips per month for $9.99

and 70 clips for $29.99. That compares with 50 videos for $20

per month with OpenAI's plan at lower resolution and a $200

OpenAI plan that can handle longer, higher resolution videos.

Adobe is also working on a "Premium" pricing plan for

studios and other high-volume video users and will release those

pricing details later this year. Alexandru Costin, Adobe's vice

president of generative AI, said the company is working to

generate 4K video and will remain focused on quality rather than

longer clips.

"We actually think that great motion, great structure, great

definition scheme, making the actual clip look like it was film,

is more important than making a longer clip that's unusable,"

Costin told Reuters.