SAN FRANCISCO, Nov 19 (Reuters) - Adobe and

Qualcomm ( QCOM ) said on Wednesday they are partnering with

Humain, the artificial intelligence firm backed by Saudi

Arabia's sovereign wealth fund, to help the AI company develop

tools for generating content in Arabic and for the broader

Middle East.

The deal is one of several expected on Wednesday at a U.S.-Saudi

investment forum being held as Saudi Arabian Crown Prince

Mohammed bin Salman visits Washington. Bin Salman on Tuesday met

with U.S. President Donald Trump, who hosted a dinner with the

crown prince and U.S. government and business leaders.

Adobe said it will integrate Allam, a large language model

trained in Arabic, into its suite of apps used to create

marketing campaigns, films and television shows. Humain will in

turn use what the San Jose, California, company calls Adobe

Foundry to "create tailored, generative AI models unique to the

Arab world," according to an announcement from the firms.

The AI systems will run in data centers being developed by

Humain and use chips from Qualcomm ( QCOM ), which last month introduced

new chips called the AI200 and AI250. Qualcomm's ( QCOM ) chips will

handle the work of generating videos created by the models

Humain is developing.

"We are building a new creative intelligence that

understands our language, our values, our heritage, and our

future with Adobe," Tareq Amin, CEO of Humain, said in a

statement. "With the addition of Qualcomm ( QCOM ) into the

collaboration, we will redefine the silicon that powers the next

era of generative AI. Together, we are leading in developing

creative AI for a new global era."