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Adobe reworks its apps for AI assistants, pursues ChatGPT integration
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Adobe reworks its apps for AI assistants, pursues ChatGPT integration
Oct 28, 2025 5:35 AM

SAN FRANCISCO, Oct 28 (Reuters) -

Adobe said on Tuesday its video and image editing tools can

be controlled by chatting with them, adding that it is working

with ChatGPT creator OpenAI to let users directly control one of

its apps with the popular chatbot service.

Adobe is the creator of Photoshop and Premiere, widely

used tools in the photography and film industries. In 2023, it

rolled out Firefly, a service for generating images and other

content with text prompts.

On Tuesday, Adobe executives said the company overhauled its

apps to work with artificial intelligence assistants that can

create and edit content by having a conversation. Behind the

scenes, multiple AI "agents" would tap buttons and move sliders

in the app to make those changes happen, similar to how a human

assistant would carry out requests.

But human users will still also be able to take hold of

those sliders and buttons to make edits, rather than relying

solely on a text chat.

Now that Adobe has revamped its apps to work with AI

assistants, it can more easily integrate them with third-party

services, said Ely Greenfield, Adobe's chief technology officer

for its digital media business. The company is working to

integrate its Adobe Express app with OpenAI's ChatGPT, which

will let users start a conversation in the chatbot to start a

project there. It can then be edited in ChatGPT or finished in

Adobe's apps.

"You can adjust the edits that the agent in ChatGPT is

making, so you can do a little bit of direct manipulation

there," Greenfield said. "And then, if you want, you can bring

it into the Express app, where you can continue to have a

conversation with it using the design agent that's built into

Express now, and you have access to the full suite of editing

capabilities and tools that are part of Express."

On Tuesday, Adobe said the AI assistant in Express is

available now, but did not give a timeline for when the ChatGPT

integration would become available.

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