01:03 PM EDT, 03/26/2024 (MT Newswires) -- Adobe Systems (ADBE) and Microsoft ( MSFT ) on Tuesday announced their intention to introduce generative artificial intelligence capabilities for marketers.

The companies said they plan to integrate Adobe Experience Cloud, a collection of integrated online marketing and web analytics products, with Microsoft Copilot for Microsoft ( MSFT ) 365 to simplify workflow management for marketers.

The collaboration will focus on aiding marketers who collaborate across teams, offering them insights, creating campaign materials with context, and facilitating project progress through notifications, the companies said.

Financial details weren't disclosed.

Price: 510.48, Change: +3.25, Percent Change: +0.64