08:15 AM EST, 11/19/2025 (MT Newswires) -- Adobe (ADBE) said Wednesday it has entered into a definitive agreement to acquire Semrush Holdings ( SEMR ) in an all-cash transaction valued at $1.9 billion.

The deal values Semrush ( SEMR ) at $12 per share and is expected to close in H1 2026.

"Adobe is an industry leader in helping marketers create personalized customer experiences at scale. With the advent of LLMs and AI-driven search, brands need to understand where and how their customers are engaging in these new channels," said Semrush ( SEMR ) Chief Executive Bill Wagner.

Semrush ( SEMR ) shares were halted at 7:45 a.m. ET.