Sept 11 (Reuters) - Adobe will unveil a new

generative AI-powered video creation and editing tool in a

limited release later this year, the software maker said on

Wednesday, as it looks to beef up its suite of applications

catering to creative professionals.

Dubbed Adobe Firefly Video Model, the artificial

intelligence tool will be released in beta and will join the

Photoshop maker's existing line of Firefly image-generating

applications that allow users to produce still images, designs

and vector graphics.

The model will establish Adobe in the growing market for

AI-based video generation tools, a space already targeted by

OpenAI's Sora, Stability AI's Stable Video Diffusion and other

AI video apps from smaller startups.

The tool can generate a five-second clip for a single prompt

and can interpret both text and image prompts, said Alexandru

Costin, vice president of generative AI at Adobe. Users can also

specify the required camera angle, panning, motion and zoom.

"We've invested in making this model reach the level of

quality and prompt understanding that videographers expect.

We've invested in making sure we really pay attention to the

prompt ... respecting guidance from videographers much better

than other (AI video) models," Costin told Reuters in an

interview.

Adobe said the video model is trained on public domain or

licensed content that it has permission to use, and not on any

Adobe customer content.

"We only train them on the Adobe Stock database of content

that contains 400 million images, illustrations, and videos that

are curated to not contain intellectual property, trademarks or

recognizable characters," Costin said.

Adobe is also rolling out Generative Extend, a tool that

will be available in its Premiere Pro video editing software,

which can extend any existing clip by two seconds by generating

an appropriate insert to fill gaps in the footage.

First previewed in April, the tool has seen "a huge positive

reaction from all of our customers", Costin said.