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Adobe's Analytics Reports $10.8 Billion Black Friday Online Sales
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Adobe's Analytics Reports $10.8 Billion Black Friday Online Sales
Dec 2, 2024 8:01 AM

10:42 AM EST, 12/02/2024 (MT Newswires) -- Adobe's (ADBE) Analytics segment reported Monday that Black Friday online sales reached $10.8 billion, up 10% from $9.8 billion a year earlier.

Thanksgiving and Thanksgiving Eve tallies stood at $6.1 billion and $4.1 billion, compared with $5.6 billion and $3.9 billion in 2023, respectively.

Adobe expects online retail spending to reach $240.8 billion during the 2024 holiday season, against $222.1 billion in 2023.

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