12:24 PM EST, 03/06/2024 (MT Newswires) -- Advantage Solutions' ( ADV ) Adlucent unit said Wednesday that it is launching its BEACON application on Alphabet's (GOOG, GOOGL) Google Cloud Marketplace.

The application makes it easy for digital marketers to use key advertising tools and offers more control over data, letting them choose what data to move from BigQuery to Google Ads and allowing post-conversion uploads, Adlucent said.

The goal is to let advertisers use their data more privately, improve marketing strategies, and increase revenue in digital campaigns, the company added.

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