JACKSONVILLE, Fla., Sept. 19, 2025 /PRNewswire/ -- Advantus Corp., a privately-held manufacturer of brands in office, craft, home and recreation, and luggage and tactical segments, today announced it is acquiring several iconic brands including Perler, Dimensions, Boye, Anker Play, and Eureka.

The strategic purchase adds additional craft, creative play, needle arts and educational products to Advantus Corp.'s growing roster of brands. Advantus's strong operational background and growth strategy will provide a new chapter for these beloved products.

"The addition of these brands is a continuing part in our mission to bring high-quality, innovative products to our customers across multiple markets," said Kevin Carpenter, President of Advantus Corp. "These brands have a rich history and strong following. We are committed to honoring their legacies while revitalizing them through continuous innovation."

Highlights of the acquisition include:

Perler: The classic and widely recognized fused-bead brand that promotes creativity and fine motor skills for both children and adults.Dimensions: Known for its creative high-quality cross-stitch, embroidery, latch hook, punch needle and paint-by-numbers kits.Boye: Trusted by needle artists for its extensive line of durable and reliable needles, hooks, and other accessories.Anker Play: Known for its quality creative and educational play products including construction blocks and building toys, games, glow and novelty toys, crafts and activities, STEM toys, and more.Eureka: A leading provider of educational tools and inspiring, on-trend classroom décor to make education fun and approachable.About Advantus Corp.

With product lines whose histories stretch back to 1878, Advantus Corp. is a diverse consumer products company comprised of several divisions, each containing a family of brands. Advantus Corp. manufactures and distributes its products to a broad range of retail partners.

CONTACT INFORMATION:

Advantus Corp.

Jessica Kremkau

Vice President of Sales & Marketing

904-482-0091 #347

[email protected]

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SOURCE Advantus Corp.