Arvind Fashions (AFL), a leading casual and denim player is looking to aggressively invest in its five brands - US Polo Assn, Arrow, Tommy Hilfiger, Calvin Klein, and Flying Machine.

AFL recently sold its beauty brand Sephora to Reliance Beauty and Personal Care, a wholly-owned subsidiary of Reliance Retail Ventures. AFL managed the Sephora business in India through its wholly-owned subsidiary Arvind Beauty Brand Retail.

Speaking to CNBC-TV18, Kulin Lalbhai, VC & Non-Executive Director of Arvind Fashions, said, “The five brands which we have left will be brands we can aggressively now invest in in terms of management, bandwidth, and capital.”

Lalbhai talked about the increased focus on US Polo, which is now a ₹2,000 crore brand. He said, “It's one of the largest brands now in the category and 25% of our sale is coming from these newer categories. Our growth rate in the newer categories tends to be closer to 20% so I think it's a very exciting breakout opportunity that we have in US Polo.”

The footwear space is also among the key focus areas for Arvind Fashions, with Lalbhai expressing enthusiasm about the growth in this segment. Footwear and kidswear collectively contribute 20% to Arvind Fashions' revenues.

Newer categories within the footwear space are witnessing a remarkable 20% growth, underlining the company's ability to tap into evolving market trends.

Among the brands, Arrow stands out as a significant player, with Lalbhai projecting an impressive ₹1,000 crore revenue in the next 18 months.

The Bengaluru-based company reported a nearly 32% increase in consolidated net profit to ₹37.03 crore for the September quarter. Its revenue was up over 7% at ₹1,266.94 crore during the quarter, as against ₹1,181.81 crore a year ago.

Arvind Fashions, which has a market capitalisation of ₹4,486 crore, competes with industry rivals such as Vedant Fashions, KPR Mill, and Trident.

(Edited by : Shweta Mungre)