Malaysian budget airlines group AirAsia Thursday announced the launch of a new technology centre in Bengaluru to help it design and create custom-built solutions for the group's airline and digital businesses.

The move is a part of the global initiatives that the company is exploring to drive its digital transformation, a release said. India is a source for innovation and cutting-edge technology and offers us tremendous growth potential when it comes to our mission to develop an all-encompassing travel technology ecosystem," said Aireen Omar, AirAsia deputy group

deputy chief executive officer for technology and digital, at

the launch of the new facility.

The centre will deploy a team of around 35 AirAsia's software engineering and technology (AASET) experts, who would work to streamline the airline's digital assets such as its website and mobile app along with creating and implementing new products and enhancements such as the new artificial intelligence (AI)-powered chatbot, among others, for a

seamless journey.

"We look forward to further developing our team of specialist software engineers, analysts and product development teams in the region," Omar added.

The opening of AirAsia's new technology centre demonstrates the airline's commitment to building world-class technology in the country, said Sunil Bhaskaran, managing director and chief executive officer AirAsia India.

India's skilled manpower can address the requirements of the global market - at the same time adding value to the Indian ICT industry and helping to strengthen the industry ecosystem," he added.

The Bengaluru-based low-cost AirAsia India is a 51:49 joint venture between Tata Sons and AirAsia group.