FARNBOROUGH, England, July 22 (Reuters) - Demand for air

travel has normalised after a years-long boom following the

COVID-19 pandemic as holidaymakers and travellers baulk at

higher fares, executives at major airlines said at the

Farnborough Airshow on Monday.

Guliz Ozturk, CEO of Turkey's low-cost Pegasus Airlines

, said the airline expected yields - a measure of

average fare paid per mile by each passenger - to be flat.

Travellers are looking for the most cost effective way to

travel, she said.