03:09 PM EDT, 05/14/2025 (MT Newswires) -- Airbnb ( ABNB ) could drive higher user engagement and transactional frequency with its redesigned app, which better curates non-travel offerings, Oppenheimer said in a note Wednesday.

On Tuesday, the company announced a fully redesigned app that unifies home, services, and experiences under one interface. Airbnb ( ABNB ) also plans to invest between $200 million and $250 million this year to support new services and experiences that management believes could each become over $1 billion revenue opportunities.

Oppenheimer sees offerings like chefs or surf lessons being booked during non-travel periods, helping to increase user frequency. The firm views the new app as better suited for merchandising and cross-selling, particularly given Airbnb's ( ABNB ) high direct traffic mix.

The firm expects investor focus to center on how quickly services and experiences scale into meaningful revenue, especially given their less commoditized and more platform-unique nature.

Unlike the previous "Trips" offering that failed to generate meaningful revenue, the current experiences rollout includes more affordable options, a vetted provider base, and social features that allow users to share photos and chat before, during, and after the experience.

Oppenheimer also noted that Airbnb ( ABNB ) has not yet launched host services marketplaces offering amenities like housekeeping or laundry, which could arrive later this year, according to the note.

The firm has a perform rating on the stock.

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