July 2 (Reuters) - Runway is in talks with investors

including private equity firm General Atlantic to raise $450

million at a valuation of about $4 billion for the artificial

intelligence-powered video startup, the Information reported on

Tuesday, citing sources.

Since the launch of ChatGPT by OpenAI in 2022, there has

been an immense interest in AI, with enterprises investing

millions of dollars to cash in on the trend.

General Atlantic is in discussions to lead the funding round

at Runway, which offers software that allows users to create new

videos by using text prompts or images, the report said, citing

a person involved in the deal.

Runway did not immediately respond to a Reuters request for

comment.

The company was valued at $1.5 billion after it raised $141

million from investors including Alphabet-owned Google

and Nvidia ( NVDA ), Reuters reported in June last year.