09:41 AM EDT, 06/07/2024 (MT Newswires) -- Alibaba Group Holding ( BABA ) said its Alibaba.com e-commerce platform is set to become the official business-to-business e-commerce partner of UEFA EURO 2024 in the US and China under a collaboration between the groups.

The company said the collaboration is under the existing agreement between UEFA EURO 2024 and business-to-consumer e-commerce platform AliExpress.

No financial terms were disclosed.

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