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Alphabet Appeals EU Ad Tech Decision, Files Compliance Plan
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Alphabet Appeals EU Ad Tech Decision, Files Compliance Plan
Nov 14, 2025 2:29 AM

05:04 AM EST, 11/14/2025 (MT Newswires) -- Alphabet (GOOGL, GOOG) owned Google ( GOOG ) said Friday it will appeal the European Commission's ad tech ruling about how the company ranks news publishers and has submitted a compliance plan.

The plan is intended to address the decision without a break-up and to limit disruption for European publishers and advertisers, the company said.

Immediate product changes include allowing publishers to set different minimum prices for different bidders in Google Ad Manager, Google ( GOOG ) said.

Alphabet also proposed greater interoperability across its tools to reduce perceived conflicts and increase flexibility for publishers and advertisers, it said.

Google ( GOOG ) previously said in a blog post that this new investigation "risks rewarding bad actors and degrading the quality of search results."

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