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Alphabet's Google Accused by US Prosecutors of Monopolizing Web Ad Tech by Controlling Competitors, Customers
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Alphabet's Google Accused by US Prosecutors of Monopolizing Web Ad Tech by Controlling Competitors, Customers
Sep 11, 2024 12:41 AM

07:13 AM EDT, 09/10/2024 (MT Newswires) -- Alphabet's Google ( GOOG ) began its latest antitrust trial Monday in Alexandria, Virginia, after the US Department of Justice accused the company of monopolizing the online advertising technology market by controlling competitors and customers, multiple media outlets reported Tuesday.

US prosecutors argue that Google ( GOOG ) has dominated the infrastructure that underpins online ad sales, processing over 150,000 ad transactions per second and have accused the tech giant of using monopoly-building tactics such as acquisitions, customer lock-ins, and control over ad transactions.

Prosecutors want to demonstrate that Google ( GOOG ) used its market dominance to prevent publishers and advertisers from using competing tools.

"Google ( GOOG ) is not here because they are big, they are here because they used that size to crush competition," Julia Tarver Wood, an attorney with the Justice Department's antitrust division was quoted by several media outlets, including Reuters, as saying.

Google ( GOOG ) did not immediately respond to requests for comment from MT Newswires.

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